Technology isn’t just for the big players in the commerce world. Affordable mobile app development, mobile payment options, and social commerce make it possible for small business commerce to keep up with the national stores. Learn the benefits of mobile commerce to understand how it can expand your e-commerce business with increased sales.
Mobile Commerce vs. E-Commerce
Doing e-commerce business means your company sells products via the internet. You have a website, which visitors use to browse for and purchase products. Mobile commerce, sometimes called m-commerce, means your customers purchase your products on a mobile device, often through an app or a mobile-optimized website. Your customers can purchase from anywhere at any time, which increases convenience and flexibility for an overall improved experience. Think of it as the evolution of e-commerce to keep up with changing technology and uses for mobile devices.
Advantages of Mobile Commerce
While both methods offer convenient purchasing from home, mobile commerce offers several advantages over a straight e-commerce approach. Images and data about products load faster on mobile apps, so customers can shop faster and more efficiently. Users can use the touchscreen to quickly select items and complete purchases, which improves the customer experience.
You can offer suggestions and tailor the content based on the app user’s previous patterns, which may encourage larger purchases. You can also use the mobile app to collect data on your customers’ habits, so you can better forecast for your business. Apps often give you the power to know where your customers are, so you can customize offerings based on location.
Mobile apps give you the option to use push notifications to alert customers to new deals or special products. Offer rewards for purchases to encourage subsequent sales and improve customer loyalty among the mobile app users. It’s much easier to engage your target audience through mobile platforms than it is on traditional websites.
Mobile Payment Considerations
No longer do customers need to carry wallets full of cash or cards. Mobile payments are becoming increasingly popular. They let customers use their smartphones to make purchases instead of using a credit card. If you have a physical retail location in addition to the e-commerce side of your business, accepting mobile payment options adds convenience for your technologically savvy customers. Consumers don’t always expect small businesses to accept mobile payments, so you position yourself as a leader if you do.
Social Commerce Basics
Social commerce refers to the use of social networks for shopping. Facebook, Twitter, and Pinterest offer social commerce options where your customers can make a purchase from the social media platform without actually going to your company website. This type of mobile purchasing adds a social aspect to the experience, so fans of your products can recommend them to their social networks. Using this approach gives you one more option for reaching more people and increasing sales with customers who demand the convenience of mobile experiences.
No matter how you do it, offering mobile options in your retail business hooks customers, especially a younger target audience. Incorporate more options for purchasing and paying to see an increase in your sales numbers.